In this digital era, internet marketing is getting more popular for consumers. It helps sellers or other service providers to get more attention from consumers. Moreover, people use the internet as their daily and primary needs so it will not bother the customers. Different to conventional marketing which is more difficult and expensive, we can do marketing for our products and service only by home. We do not have to go around popular places and give a brochure to our next consumers.
In internet marketing, we have to be active to promote in our social media such as Instagram, Twitter, or TikTok which is popular nowadays. We also can use our chat applications such as WhatsApp or line to get closer to them. Even, it is better if you have your own website to make it more trusted and official.
Why Do We Need Internet Marketing?
It is good if you start to use great internet marketing for your business. The comparison between conventional and internet marketing is huge such as:
- More efficient
Nowadays, people tend to use the internet to find anything that they want. For example, they want to buy pizza or dress, they will ask the internet which shop is recommended for them. By online marketing, your business can be one of those recommendations without leaving home. You can do other thing at home while doing marketing for your business
- Less Expense
Since you do not have to leave the house, you can cut the transportation expense and meal expenses as well. You can stay and eat at home without taking more money for your business. Besides, you also do not need additional expenses for parking.
If you are a shy person and cannot communicate well to promote the product, internet marketing is great for you. You do not have to meet and talk to them directly. You can promote and answer their questions by chat or email.
What Are Strategies For Internet Marketing?
- Make an official website
As it is explained before, a website will help your shop be more trusted. You can ask the website establishment which you can find on the internet. Make sure that your website is mobile-friendly so people can access it with their smartphone easily.
- Use SEO (Search Engine Optimization)
If you have had an official website, you must use SEO to increase the traffic to your website. Traffic in this case means the visitor that is interested in your product and services. If you have good SEO, your website can be on the first page of the searching result. Of course, this chance can make more customers for you.
- Work with Influencer.
Nowadays, an artist is not only for those that we see on TV or movie screen. Youtuber, Blogger, and Celebgram are also popular nowadays. Usually, those are people with a hundred thousand followers on social media. You can ask them to promote your product on their social media. This activity is known as “endorse” or “affiliate marketer” in social media.