8 Great Ways to Expand Your Home Business

A home business is a great choice if you want to work from home but still want to make money. This business is commonly done with the family and they will work together to develop certain businesses. Doing a home business is not an easy matter. Even though we work with the family, we must be discipline and work properly just as well as working at another place. In some cases, people sometimes are bothered because they work with their families.

Before you start a business, of course, you have to make a great plan to expand your home business. It starts with good marketing to promote and introduce your product not only to the family but also to the wide family. Good marketing will determine either a business is successful or not.

Common Mistake In Expanding Home Business

Here are common mistake done by business starter:

  1. Lack Of Promotion, especially using social media
  2. Not consider market needs, lack of research
  3. Lack of photos and description that may take people interest

How To Expand Your Home Business?

For a home business starter, you have to make a great plan to do a home business. Either it comes from the material or ingredients, producing process, and marketing. You can follow 8 strategies as follow:

  • Make good connections

Since you start a home business, you have to make great connections with family and neighborhood. Indirectly, they will help you to promote the product to other family and acquaintances without asking. Therefore, connections are important to promote your home business.

  • Promote with private social media

You can use social media to promote your product to the wider community. Usually, social media includes your old friends and acquaintances. You can post the product with interesting captions. You also can use chat apps where you can post a daily status about your home products.

  • Sell to the local shop

Selling to a local shop is always great for a beginner. Especially if your home business is foods or beverage, you can do sell the product to a local shop. It will help customers to find the products easily without going to your home.

  • Use influencer from top social media

An influencer is always one of the best choices to expand your home business. Many influencers from top social media such as Instagram, Facebook, and Tiktok that open endorse for home products. They will post the products on their social media so their followers can easily recognize your products.

  • Brochure and Pamphlet

Brochure and pamphlet is a good choice to expand your home business, especially in family gatherings or occasion. Even though this method is more expensive, it works for older people to know your products.

  • Make your own offline store at home

Nowadays, there is no excuse for you to open your own offline store at home. Offline store at home will deduct the expense. Rather than renting a stall which is located far from the house, you can decorate the terrace or living room to be a small store. It is recommended for all home business starters.

  • Join Marketplace

The emergence of E-commerce is always useful for businessmen. It helps them to sell products online and offer products as much as possible. The consumers are also satisfied because they can do shopping at home.

  • Always make innovations

Once your products are known by consumers, you can ask a random opinion about them. Later, you can use their response to make a better and new product for them.

The Great Strategy Internet Marketing For Beginners

In this digital era, internet marketing is getting more popular for consumers. It helps sellers or other service providers to get more attention from consumers. Moreover, people use the internet as their daily and primary needs so it will not bother the customers. Different to conventional marketing which is more difficult and expensive, we can do marketing for our products and service only by home. We do not have to go around popular places and give a brochure to our next consumers.

In internet marketing, we have to be active to promote in our social media such as Instagram, Twitter, or TikTok which is popular nowadays. We also can use our chat applications such as WhatsApp or line to get closer to them. Even, it is better if you have your own website to make it more trusted and official.

Why Do We Need Internet Marketing?

It is good if you start to use great internet marketing for your business. The comparison between conventional and internet marketing is huge such as:

  1. More efficient

Nowadays, people tend to use the internet to find anything that they want. For example, they want to buy pizza or dress, they will ask the internet which shop is recommended for them. By online marketing, your business can be one of those recommendations without leaving home. You can do other thing at home while doing marketing for your business

  1. Less Expense

Since you do not have to leave the house, you can cut the transportation expense and meal expenses as well. You can stay and eat at home without taking more money for your business. Besides, you also do not need additional expenses for parking.

  1. Easier

If you are a shy person and cannot communicate well to promote the product, internet marketing is great for you. You do not have to meet and talk to them directly. You can promote and answer their questions by chat or email.

What Are Strategies For Internet Marketing?

  1. Make an official website

As it is explained before, a website will help your shop be more trusted. You can ask the website establishment which you can find on the internet. Make sure that your website is mobile-friendly so people can access it with their smartphone easily.

  1. Use SEO (Search Engine Optimization)

If you have had an official website, you must use SEO to increase the traffic to your website. Traffic in this case means the visitor that is interested in your product and services. If you have good SEO, your website can be on the first page of the searching result. Of course, this chance can make more customers for you.

  1. Work with Influencer.

Nowadays, an artist is not only for those that we see on TV or movie screen. Youtuber, Blogger, and Celebgram are also popular nowadays. Usually, those are people with a hundred thousand followers on social media. You can ask them to promote your product on their social media. This activity is known as “endorse” or “affiliate marketer” in social media.

How to Start Business during COVID-19 Pandemic

It has been a year since the Corona Virus is founded in Wuhan, China. The virus spread continuously up to today and killed millions of people around the world. It does not stop there, the economic condition is also unstable, the USD rate is getting higher day by day. Most companies are getting bankrupt or even closed because the consumers are lower than before. Not only private companies, but governments also face the same problem.

Since most companies are closed or almost bankrupt, they initiated to cut the expense. As result, they cut the number of workers and the rest of them become jobless. The job opportunity is also getting smaller and difficult. This condition makes people think smarter and more creatively to make their own job opportunities. One of them is starting a business with all their skill. Starting a business is not easy, we need to learn and never stop trying.

The Most Popular Business During Pandemic

During the pandemic, people can start their businesses to make money. Before starting a new business, we need to consider the most needed thing by a consumer during the pandemic. Below are some options you might to know:

  • Healthy Delivery Foods

During the pandemic, health experts recommend people to eat healthy foods rather than fast food. For business, you can start offering healthy people, especially for the busy ones. They do not have enough time to cook by themselves and go outside to buy the ingredients.

  • Fashion Mask

Nowadays, a mask is a must for everyone who wants to go outside. However, the mask is not only a safety matter but also a trend. We can offer a cute mask that is not only for protection but also for fashion. Especially for formal occasions, the cute mask is a must for most women to make them stand out.

How To Start A Business During Pandemic.

First of all, when you start a business, you have to understand that business is all about hardship. It needs time if you want to make a smooth business. Here are some tips you can learn before you start:

  • Make a good connection

Business is all about connection. Starting when you decide on the supplier, consumer, and worker, you need connections. If you want to make a great business, you have to make good connections with all people around you that may help your business.

  • Deciding the business based on passions

It is great if you can do the business based on your passions. It will lift the stress you may face in starting a new business. Even, you will not really feel the pressure because you do it based on what you like.

  • Choosing the right partner

If you are not ready to do your own business, make sure that you choose the right partner. It is better if you choose a partner from your family because you have known them more than anyone else. However, you also can choose the one who has started a business earlier than you.